Brand Identity
The Penn brand is designed to create a cohesive visual experience for all Schools, Divisions, Departments, and Centers.
Brand is the story you’re telling to engage with your audience, from tangible items like the name, logo, and website to intangible components that help build trust and connections. Brand is not a static process; it constantly grows and adapts.
In-House Design Services
We collaborate with our departments to develop creative strategy and design deliverables for a wide range of projects. Our staff members and student leaders are our subject matter experts and all of our projects center the user and their experiences. In partnership with them we can create products, experiences, and resources to meet the needs of our community. Our creative team is agile, motivated, and connected to the dynamic University Life division.
Snapshot of Services
- Brand Strategy
- Visual Identity
- Digital/Web Design
- Print Design (logos, flyers, posters, brochures, banners)
- Staff photos, event photos, event documentation
Equipment rentals available
Limited (free) in-house printing for department event promotion
- Ten standard (11 x 17″) posters or
- One oversize (18 x 24″) poster or
- One standard (36″ width) banner
Projects requiring folding or mass production will be outsourced to a third-party supplier
University Life can provide two types of event signage:
- Large step/repeat of the University Life logo as a photo backdrop.
- 24 x 36″ sintra boards with a 11 x 17″ change out for wayfinding. (6 total boards)
Penn Libraries Media Lab offers large format printing and much more. Lab resources are available to all current Penn students, faculty, and staff.
Divisional Logo
Department Logos
Content Creator Resouces
PowerPoint and Letterhead Templates
Flickr Account
Calendar
Qualtrics Forms
Adobe Creative Account
Canva Account
LinkedIn Learning
Access Points
The University Life divisional logo (in multiple file formats) can be accessed through Penn + Box.
Go to the Penn + Box folder to access the logo.
To request access please email Laurie McCaffrey.
The University Life department logos (in multiple file formats) can be accessed through Penn + Box.
Go to the Penn + Box folder to access logos.
To request access please email Laurie McCaffrey.
The University Life Content Creator training and design resources can be accessed through Penn + Box.
Go to the Penn + Box folder to access resources.
To request access please email Laurie McCaffrey.
University Life brand assets can be accessed through Penn + Box folders. Most are open to all members of our Penn community, unless otherwise stated.
Go to the Penn + Box folder to access templates.
To request access please email Laurie McCaffrey.
To represent the University Life brand, use authentic, dynamic photographs. Use the UL Flickr page to pull from a pool of approved photographs. To access these photos, go to https://flickr.com/photos/pennuniversitylife/
Log onto: https://www.vpul.upenn.edu/secure/calendar/manage/
To request access please email Laurie McCaffrey.
To create surveys and forms, please access the Penn Qualtrics website.
University Life has an enterprise Adobe Creative Cloud account. To get access, please contact Technology Services.
University Life has an enterprise Canva account which is shared with all content creators.
To login go to: https://www.canva.com/
To request access please email Laurie McCaffrey.
Penn offers faculty, students, and staff access to LinkedIn Learning – an online training library that provides access to tutorials covering a wide selection of topics.
To login go to: http://linkedinlearning.upenn.edu/
Useful Tools Across Campus
Promotional Merchandise Guidelines
FOR STAFF
The promotional merchandise brand guidelines is to help University Life departments create effective swag which develops a visual cohesive relationship between the University and our departments.
Student Brand Guidelines
FOR STUDENTS
The student style guide is to help new and existing student organizations create authentic, message-driven brand identities by incorporating the spirit of the Penn brand without violating University trademarks.
Supplier Choice and Merchandise
Licensed suppliers are the only companies allowed to produce Penn merchandise (apparel or other swag).
- Promotional merchandise includes giveaways such as t-shirts, sweatshirts, hats, blankets, stickers, buttons, water bottles, pens.
- Step & Repeats are not technically promotional merchandise however a licensed supplier should be used to produce these types of items as well.
If the total purchasing order does not exceed 10k, use any supplier (contracted or approved) in the Penn system. If the total purchasing order does exceed 10k, use a contracted supplier, otherwise, the project must go out to bid.